For brands
We cast creators your audience already trusts, make the work in our own studio, and tell you plainly what it did.
In short
Naspen is an independent creator, influencer and social media agency. We find the creators your audience already trusts, shape the idea with them, shoot it in our own studio, put paid support behind what works, and report back in plain language. One team, from the brief to the results.
Services
It makes creators work as a channel your brand can trust: the right people, an idea worth posting, content made properly, and an honest read on what it did. Here’s each part, the way we do it.
01
Before anyone is briefed, we work out where your brand fits in culture: who your audience already listens to, what they believe, and what you could say that they’d be glad to hear. Goals and measures are agreed before anything is made.
02
We look past the follower count to the audience behind it: who they are, how they talk back, and whether they’re real. Then we brief the idea and protect the creator’s voice, because that voice is what you’re paying for.
03
We make the work in our own studio, so the idea you approved is the idea that gets shot. Creator-led video, photography and campaign films, cut for every placement you need.
04
We run your brand’s own channels the way we run a campaign: a clear point of view, a calendar planned a month ahead, posts made properly in our studio, and replies that sound like a person. Your channels and your creators end up telling the same story.
05
When a post is already working, we put money behind it, often as partnership ads that run from the creator’s own account, so the ad keeps their voice and their audience’s trust. Paid goes behind work that has earned it, never instead of it.
06
A plain-language report against the goal we agreed: what happened, what worked, what didn’t, and what we’d change next time. You can read it in five minutes.
Casting
Big numbers are easy to buy and easy to scroll past. We start from your audience and look for the creators they already trust. Sort the same shortlist both ways and see who stays in focus.
In focus: 3 of 6
Illustration. The people and numbers are made up; the method isn’t.
Process
Four steps, one team. Most campaigns take four to eight weeks from the first call to launch, depending on how many creators and how much content.
01
We start with the problem, not the post: who it’s for, what should change, and how we’ll know it worked.
02
A shortlist of creators chosen for fit, with the reasoning shown. You approve every name.
03
We shape the idea with the creators and shoot it in our studio. Direction, never scripts.
04
Posts go live, paid support goes behind what’s working, and you get a report you can actually read.
Fit
Honest answer: not always. Here’s how to tell.
Pricing
It depends on four things. After a short call, we send an itemised quote, so you can see exactly where the money goes before you commit to anything.
01
Who they are, how many, and how much their audience trusts them.
02
How many pieces, in which formats, and how much production each one needs.
03
Where the content runs, for how long, and whether it’s used in ads.
04
Any budget for putting money behind the posts that work.
We don’t publish a rate card. One price would be wrong for almost everyone.
A creator marketing agency helps brands work with creators: choosing the right people, shaping the idea, handling contracts, making the content and measuring the results. Naspen does all of this with one team, and makes the content in its own studio.
Yes. Naspen is a creator, influencer and social media agency. We lead with the word creator because the best work comes from treating creators as creative partners, not ad space. The service is everything you’d expect: casting, campaigns, content, social media, paid amplification and reporting.
We start from your audience, not from follower counts. For each creator we look at who actually watches, how engaged and real that audience is, what the creator stands for, and whether they would plausibly use your product anyway. You see the reasoning behind every name on the shortlist.
Often, but not always. Smaller creators tend to have closer audiences and more trust per follower, while bigger names bring reach. We choose on fit first and size second, and many campaigns use both.
Most campaigns take four to eight weeks from the first call to launch. Bigger productions, or programs with many creators, take longer. We agree the timeline in the first week.
It depends on the creators, how much content you need, where and how long it’s used, and any paid support. We don’t publish a rate card. After a short call, we send an itemised quote so you can see where every part of the budget goes.
Yes, when the usage rights cover it. Before anything is shot, we agree in writing where the content can run, for how long, and whether it can be used in paid ads, so there are no surprises later.
Yes. When a post is working, we can put budget behind it, often as partnership ads that run from the creator’s own account on Instagram and Facebook. The ad keeps the creator’s voice and the trust of their audience.
Yes. We run brands’ own channels end to end: strategy, a monthly content calendar, content made in our studio, posting, community management and a monthly report. Because the same team runs your creator campaigns, your channels and your creators tell one story.
Against the goal we agree before launch, whether that’s reaching the right people, engagement, traffic, sales or more people searching for your brand. You get a plain-language report that includes what didn’t work and what we’d change.
Both. Size matters less than intent: we do our best work with brands that want to build a reputation, not just buy a spike in attention.
Further reading
A million passive followers are worth less than ten thousand who trust you. Here is what to look at instead — and how to actually vet someone.
Read →A good brief gives direction, not dialogue. Here is what to put in, what to leave out, and why the script is the thing ruining your creator content.
Read →The most requested and least understood word in every brief. Here is a working definition — and why demanding it is the surest way to lose it.
Read →hello@naspenhq.com · Every enquiry is read and answered personally.